Do you ever think about the colors you choose each day? From clothing, to food, to packaging. To the crayon color your child chose for today’s masterpiece or the store you walk into; color is everywhere. We sometimes make choices directly because of color, and...
Here we go again, deep in the recesses of important design. This adventure has been curated by the Phaidon Archive of Graphic Design, a resource I’m eternally grateful to (here’s a link to this series’ intro blog if you’re so inclined). In just 3 cards,...
The second leg of our Phaidon journey brings us to a Russian propaganda poster known as Knigi, created by Aleksandr Rodchenko. (Follow the link to read the introductory blog for the thought behind this series, A Graphic History). Now I know when you hear the word...
Our first week’s travel on the Magical Phaidon Tour brings us to 1890 and the inception of the GE logo. Here we can focus on the brand identity that stems from all of General Electric’s innovations. But first, let’s recap. For this blog series, cards are being...
The inspiration for this blog series came from a little bundle of joy dropped on Dylan’s proverbial doorstep. No, it wasn’t the stork dropping off a wee babe, but it might as well have been, with the hours of enjoyment this gift is sure to...
What do you notice first when you look at a person? Eyes? Smile? Clothing choices? I look at shoes. Maybe that’s because I worked at a shoe store for a few years in college. But I think it started before then. I’ve always adored a great set of...
Sometimes, if you want great design talent involved in developing your brand, you have to look beyond the recent crop of college graduates, even beyond the pool of experienced graphic artists. Sometimes you have to look under a bridge. COLLEGE DIDN’T CLICK FOR DYLAN Dylan Swindell just wasn’t...
Every year we pick a concept that becomes the foundation of our work. It guides our thinking, keeps us relevant, and this year, it reminds us that we are in fact, human. Our funkmaster of free-form, graphic designer Dylan Swindell, recently curated a piece of...
One winter night I found myself fiddling through some old records. I threw on The Best of The Guess Who and laid back and closed my eyes. I found myself sunken into the chair intently listening to the words, then out of my seat swaying...
You can feel it … something is missing from your marketing strategy. It’s not so much what you’re doing. You’ve done your research. You know who you’re trying to reach, and you know how to reach them. Still, the execution doesn’t feel right. The feedback you’re...